In October 2014 I spoke at the Thought Leader Global conference in Amsterdam on strategy execution. My topic came at the end of the day, on sustainability at the heart of strategy, making the point that as well as execution, there was the “why” of strategy. I was delighted with the feedback provided. Interestingly, out of the 30 minutes I spoke, it was just one phrase that hit home the most: “What would the world lack if my company did not exist?”
